Oh, Shift! How to Woo Customers Back to Your Business
Rebuilding sales is critical to business survival. COVID-19 has shifted the marketplace and the playing field. Be aware of the changes, and the adjustments necessary to build business now.
Six Tips for Building Relationships and Building Sales
Directly or indirectly, solid relationships are a driving force in building sales. As consumers, we ask our friends and neighbors for vendors they recommend, with whom they have had a successful relationship. Word-of-mouth advertising is huge. Alternatively, we often gravitate to those vendors with whom we have had personal contact. The successful vendor might be…
Finding and Selling to Your Perfect Customer
How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you…
How to Create Marketing “Wow!”
Does your business create marketing “Wow!”? Are you constantly thinking about new ways to delight your customers? Do you have an edge? Competition in every field is fierce. Even if you dominate your market, there are always others ready to enter, offering something new and enticing to your steady customers. Your predictable, dependable product suddenly…
Power Networking: 5 Tips to Avoid Disaster
Power networking builds; thoughtless networking destroys. Visibility in person and online can attract customers, supporters and affiliates. But the wrong actions or the wrong communications can at best make your efforts useless. More likely, the unknowing steps you take can damage your business and tarnish your personal reputation. Beyond the basics, networking adheres to unwritten…
5 Selling Tips for the Fearful Seller
Are you a fearful seller? Do you get queasy just thinking about asking customers for the sale? Asking someone to pay money for your product feels like a huge imposition. You don’t want to be pushy, and cringe at the thought of rejection. Yet this is part of your job. Getting a Handle on the…
Market Yourself to Win!
Market Yourself, Starting Now! Have you ever considered how you market yourself? In business, you are your own product. You have capabilities and benefits to offer clients and employers, just as your organization has products and services for external customers. Market yourself for the win, and create a career path for success. Does the thought…
3 Top Tips: Maximize Your Networking ROI
Be a Networking Power Player Are you maximizing your networking ROI? Are you getting the best return on investment for the time, effort and money spent in making contacts? Consider the following tips. Ask, listen, and then talk. Networking is building connections. Look for commonalities you share with people you meet. You…