Directly or indirectly, solid relationships are a driving force in building sales. As consumers, we ask our friends and neighbors for vendors they recommend, with whom they have had a successful relationship. Word-of-mouth advertising is huge. Alternatively, we often gravitate to those vendors with whom we have had personal contact. The successful vendor might be…
How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you…
How can you trigger sales? Do you wish you had a magic wand to trigger sales? Sometimes, life is just not fun. You can have everything technically in place, and sales can be in the gutter. And if you’re a fearful seller, you can think it’s the end of the world. Your marketing strategy can…
Power networking builds; thoughtless networking destroys. Visibility in person and online can attract customers, supporters and affiliates. But the wrong actions or the wrong communications can at best make your efforts useless. More likely, the unknowing steps you take can damage your business and tarnish your personal reputation. Beyond the basics, networking adheres to unwritten…
Are you a fearful seller? Do you get queasy just thinking about asking customers for the sale? Asking someone to pay money for your product feels like a huge imposition. You don’t want to be pushy, and cringe at the thought of rejection. Yet this is part of your job. Getting a Handle on the…