Oh, Shift! How to Woo Customers Back to Your Business
Rebuilding sales is critical to business survival. COVID-19 has shifted the marketplace and the playing field. Be aware of the changes, and the adjustments necessary to build business now.
Strategic Planning: Act Now and Jumpstart Business in 2019
If you expect to jumpstart business in the new year, you have the next three weeks, period, to plan and strategize. But it’s barely November, you’re thinking; there’s plenty of time for strategic planning. Right? Wrong. In 21 days we will be knee-deep in Thanksgiving festivities. Depending on your traditions, this may mean massive grocery…
Tell Your Stories, Build Your Business!
What are your stories, and how can you use them to build your business? We all have stories. You have your successes and the abysmal failures, your origin stories and funny anecdotes. Stories are the vehicles of emotion – joy, sorrow, anger, commitment and more. Emotion builds connection, connection builds relationships and relationships can build…
Finding and Selling to Your Perfect Customer
How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you…
Creating New Products and Finding New Ideas: 5 Quick Tips
What is the trick? How adept are you at creating new products and finding new ideas? Nothing is more dead than yesterday’s hot item. Customers are attracted to novelty. The blockbuster movie premiere, the newest restaurant on the block or the latest viral dance craze capture the media and lock in our attention. Technology, interests…
Find Catalytic Events and Trigger Sales
How can you trigger sales? Do you wish you had a magic wand to trigger sales? Sometimes, life is just not fun. You can have everything technically in place, and sales can be in the gutter. And if you’re a fearful seller, you can think it’s the end of the world. Your marketing strategy can…
Power Networking: 5 Tips to Avoid Disaster
Power networking builds; thoughtless networking destroys. Visibility in person and online can attract customers, supporters and affiliates. But the wrong actions or the wrong communications can at best make your efforts useless. More likely, the unknowing steps you take can damage your business and tarnish your personal reputation. Beyond the basics, networking adheres to unwritten…
5 Selling Tips for the Fearful Seller
Are you a fearful seller? Do you get queasy just thinking about asking customers for the sale? Asking someone to pay money for your product feels like a huge imposition. You don’t want to be pushy, and cringe at the thought of rejection. Yet this is part of your job. Getting a Handle on the…
Market Yourself to Win!
Market Yourself, Starting Now! Have you ever considered how you market yourself? In business, you are your own product. You have capabilities and benefits to offer clients and employers, just as your organization has products and services for external customers. Market yourself for the win, and create a career path for success. Does the thought…
3 Top Tips: Maximize Your Networking ROI
Be a Networking Power Player Are you maximizing your networking ROI? Are you getting the best return on investment for the time, effort and money spent in making contacts? Consider the following tips. Ask, listen, and then talk. Networking is building connections. Look for commonalities you share with people you meet. You…