Oh, Shift! How to Woo Customers Back to Your Business
Rebuilding sales is critical to business survival. COVID-19 has shifted the marketplace and the playing field. Be aware of the changes, and the adjustments necessary to build business now.
Capitalize on Emerging Trends: Strategic Planning for 2019
Is your 2019 strategic plan positioning you to capitalize on emerging trends? Are you set to ride the waves of change, or are you at risk for being swamped in the undertow? Have you accounted for dynamic changes in your industry, and the marketplace, and the world? And have you compensated for their impact on…
Business Leadership: Finding Breakthrough Ideas
What is your batting average for breakthrough ideas? When is the last time you, metaphorically speaking, went outside the lines of the coloring book, out of the book altogether, and created a masterpiece on the living room wall? There’s nothing wrong with following standard procedures or well-established practices. “If it ain’t broke, don’t fix it,”…
Creating New Products and Finding New Ideas: 5 Quick Tips
What is the trick? How adept are you at creating new products and finding new ideas? Nothing is more dead than yesterday’s hot item. Customers are attracted to novelty. The blockbuster movie premiere, the newest restaurant on the block or the latest viral dance craze capture the media and lock in our attention. Technology, interests…
Be Promotable – Communicating to Win!
Are you communicating to win? Are you promotable? Promotion is all about demonstrating your capability and being ready when opportunity strikes. Strong communication skills alone won’t get you the job, but a track record of poor communication can definitely handicap you in the running. Take a hard look at your track record. How well do…
Building Bridges – The Generation Gap Career
Welcome to the age of the generation gap career. Whether you’re an experienced workforce veteran, a newly arriving employee or somewhere between, the generation gap is part of today’s workplace reality. The 1958 Broadway musical, “Flower Drum Song,” features a song in which the elder and younger generations each agonize, “What are we going to…
Boost Your Career – Don’t be Left Behind!
What are you doing to boost your career? What is your vision for yourself? What are your aspirational goals? How will you achieve them? The workplace is in constant, whirlwind change. New doors are opening, while others you might have relied on are slamming shut. Your next opportunity might be with your current organization, or…
How to Create Marketing “Wow!”
Does your business create marketing “Wow!”? Are you constantly thinking about new ways to delight your customers? Do you have an edge? Competition in every field is fierce. Even if you dominate your market, there are always others ready to enter, offering something new and enticing to your steady customers. Your predictable, dependable product suddenly…
Leadership Insights – The Eclipse
The eclipse was amazing, and as we settle back into the routine, what leadership insights can we take away? Lessons from the Eclipse: We become caught up in the everyday, and lose perspective on the greater picture. Leadership is a process of continuous learning. Consider the following reflections from our shared eclipse experience. Being at…
Employee Turnover – Stop the Bleed!
Employee turnover can be deadly. Look inside. Is your workforce empowered and enthusiastic, or do they look like beaten dogs? Are people coming and going so quickly that you can’t remember all incumbents in a position for the last three years? Some turnover is inevitable, and indeed, beneficial. New ideas and expertise refresh operations and…