building sales

Six Tips for Building Relationships and Building Sales

Directly or indirectly, solid relationships are a driving force in building sales. As consumers, we ask our friends and neighbors for vendors they recommend, with whom they have had a successful relationship. Word-of-mouth advertising is huge.  Alternatively, we often gravitate to those vendors with whom we have had personal contact. The successful vendor might be…

Finding and Selling to Your Perfect Customer

How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you…

6 Tips for Implementing a Breakthrough Idea

Implementing a breakthrough idea can be the pinnacle of achievement, or the train wreck of the century. You’ve explored and analyzed, checked the marketplace and competition, pulled ideas from other industries and thought way out of the box. Or perhaps a bolt of lightning struck you with a transcendent “Wow!” moment during your morning shower.…

Capitalize on Emerging Trends: Strategic Planning for 2019

Is your 2019 strategic plan positioning you to capitalize on emerging trends? Are you set to ride the waves of change, or are you at risk for being swamped in the undertow? Have you accounted for dynamic changes in your industry, and  the marketplace, and the world? And have you compensated for their impact on…

Business Leadership: Finding Breakthrough Ideas

What is your batting average for breakthrough ideas? When is the last time you, metaphorically speaking, went outside the lines of the coloring book, out of the book altogether, and created a masterpiece on the living room wall? There’s nothing wrong with following standard procedures or well-established practices. “If it ain’t broke, don’t fix it,”…

joy at work

How to Create Joy at Work!

Have you ever considered how to create more joy at work? Huh? Joy at work? Is this a joke? If work wasn’t work, we wouldn’t call it work, right? Well, work might not always be sunshine and lollipops, indeed, it might sometimes seem like the deepest, darkest, most inescapable imaginable bog. Yet even in the…

Creating New Products and Finding New Ideas: 5 Quick Tips

What is the trick? How adept are you at creating new products and finding new ideas? Nothing is more dead than yesterday’s hot item. Customers are attracted to novelty. The blockbuster movie premiere, the newest restaurant on the block or the latest viral dance craze capture the media and lock in our attention. Technology, interests…

Building a Business with FACTS

Building a business is like riding a rollercoaster. There are times of anticipation as you climb slowly to the top, and times of thrilling swoops and turns. There are also times of sheer terror, when you’re certain the cars are headed off the track and you are doomed to plummet to earth in a final…

How to Survive a Bad Boss

A great boss can bring out the best in you; a bad boss can transform the best job in the world to the worst one ever. You spend half of your weekday life in the presence and under the control of your boss. If you’re fortunate, the two of you are on the same wavelength;…

Coming Out on Top: Creating Your Career in the Gig Economy

Creating your career isn’t what it used to be. For decades, you could work diligently, pay your dues, learn the ropes, and move up the career ladder. There was a beautiful wedding cake of promotion possibilities – from lead worker to manager, to supervisor, division director, vice-president and beyond. Then things changed. The career ladder…