Oh, Shift! How to Woo Customers Back to Your Business
Rebuilding sales is critical to business survival. COVID-19 has shifted the marketplace and the playing field. Be aware of the changes, and the adjustments necessary to build business now.
Rebuilding sales is critical to business survival. COVID-19 has shifted the marketplace and the playing field. Be aware of the changes, and the adjustments necessary to build business now.
Managing business uncertainty can be overwhelming. Even if you embrace and even welcome change, dealing with uncertainty from local markets and global developments is a whole different ballgame. What’s happening with the economy? What is the impact of global warming on the weather, or agriculture and water supplies, or property values and retirement destinations? How…
Improve processes with four simple questions.
Building your business isn’t quite as dramatic as a televised medieval saga; there are no flying fire-breathing dragons or endless legions of soldiers, and no prophesies to be fulfilled by the last episode. All human endeavor has parallels, however, and those of us interested in building a business can learn greatly from the success, conflicts…
Do you know a peaceable leader? What is a peaceable leader? Think back to all the leaders you have known, in business and in other fields. Now think about those you would consider the best. What do they have in common? I have had the privilege of knowing, working with, and working for several exemplary…
It’s burnout time in business. It’s time for that last push to make 4th quarter and year end numbers; time to generate all the year end reports, do strategic planning for the new year, and re-negotiate annual agreements. Regardless of how you finish the year, expectations for next year are almost certainly ramped up, and…
If you expect to jumpstart business in the new year, you have the next three weeks, period, to plan and strategize. But it’s barely November, you’re thinking; there’s plenty of time for strategic planning. Right? Wrong. In 21 days we will be knee-deep in Thanksgiving festivities. Depending on your traditions, this may mean massive grocery…
Implementing a breakthrough idea can be the pinnacle of achievement, or the train wreck of the century. You’ve explored and analyzed, checked the marketplace and competition, pulled ideas from other industries and thought way out of the box. Or perhaps a bolt of lightning struck you with a transcendent “Wow!” moment during your morning shower.…
Have you ever considered how to create more joy at work? Huh? Joy at work? Is this a joke? If work wasn’t work, we wouldn’t call it work, right? Well, work might not always be sunshine and lollipops, indeed, it might sometimes seem like the deepest, darkest, most inescapable imaginable bog. Yet even in the…
What is Your Career Strategy? Have you ever wondered about the keys to career success? There are an infinite number of formulas and ideas, and thousands of books on the subject. Some formulas are simple, some are complex. There is no one right answer, but let me share one simple concept that I’ve found effective.…