your perfect customer

Finding and Selling to Your Perfect Customer

How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you […]

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create a strategic plan

Create a Strategic Plan to “Wow!” Your Customers

There are many approaches you can take to create a strategic plan. You may elect to focus on your ultimate business goals, or past experience; or you can base your plan on a SWOT analysis of strengths, weaknesses, opportunities and threats. An alternative option is to focus on your customer. The core premise of this […]

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strategic planning for 2019

Strategic Planning for 2019: 7 Questions for Laser Focused Results

It’s fall, which in the business world means it’s time to start strategic planning for 2019. Goodbye, summer; it’s time to rev the engines and charge ahead! Strategic planning is rather like the business equivalent of New Year’s resolutions. The best of intentions combine with a glorious vision, and we set out to conquer the […]

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Implementing a breakthrough idea

6 Tips for Implementing a Breakthrough Idea

Implementing a breakthrough idea can be the pinnacle of achievement, or the train wreck of the century. You’ve explored and analyzed, checked the marketplace and competition, pulled ideas from other industries and thought way out of the box. Or perhaps a bolt of lightning struck you with a transcendent “Wow!” moment during your morning shower. […]

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Capitalizing on trends

Capitalize on Emerging Trends: Strategic Planning for 2019

Is your 2019 strategic plan positioning you to capitalize on emerging trends? Are you set to ride the waves of change, or are you at risk for being swamped in the undertow? Have you accounted for dynamic changes in your industry, and  the marketplace, and the world? And have you compensated for their impact on […]

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Breakthrough ideas

Business Leadership: Finding Breakthrough Ideas

What is your batting average for breakthrough ideas? When is the last time you, metaphorically speaking, went outside the lines of the coloring book, out of the book altogether, and created a masterpiece on the living room wall? There’s nothing wrong with following standard procedures or well-established practices. “If it ain’t broke, don’t fix it,” […]

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Career success network

Career Success: How to Build a Power Network!

Business and career success is a team sport. Think about soccer. Even if your soccer experience is limited to the announcer shouting “Gooooooooollllllll” or watching three year olds chase after a soccer ball, you can quickly realize that even the best player is handicapped without a team. Your power network is your personal business team. […]

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rationalization and redirection

Rationalization and Redirection, and Leadership

As a business leader, are you prone to rationalization and redirection, or are you exercising true leadership? Rationalization: It’s easy to fall into the rationalization trap. Your colleague or predecessor took action which you view as inappropriate.  There may have been repercussions, but not as severe as you would have hoped, and the outcome was […]

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joy at work

How to Create Joy at Work!

Have you ever considered how to create more joy at work? Huh? Joy at work? Is this a joke? If work wasn’t work, we wouldn’t call it work, right? Well, work might not always be sunshine and lollipops, indeed, it might sometimes seem like the deepest, darkest, most inescapable imaginable bog. Yet even in the […]

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