Tag Archives | marketing

building sales

Six Tips for Building Relationships and Building Sales

Directly or indirectly, solid relationships are a driving force in building sales. As consumers, we ask our friends and neighbors for vendors they recommend, with whom they have had a successful relationship. Word-of-mouth advertising is huge.  Alternatively, we often gravitate to those vendors with whom we have had personal contact. The successful vendor might be […]

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your perfect customer

Finding and Selling to Your Perfect Customer

How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you […]

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Create "Wow!"

How to Create Marketing “Wow!”

Does your business create marketing “Wow!”? Are you constantly thinking about new ways to delight your customers? Do you have an edge? Competition in every field is fierce. Even if you dominate your market, there are always others ready to enter, offering something new and enticing to your steady customers. Your predictable, dependable product suddenly […]

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Smart Networking

Power Networking: 5 Tips to Avoid Disaster

Power networking builds; thoughtless networking destroys. Visibility in person and online can attract customers, supporters and affiliates. But the wrong actions or the wrong communications can at best make your efforts useless. More likely, the unknowing steps you take can damage your business and tarnish your personal reputation. Beyond the basics, networking adheres to unwritten […]

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Abstract business background.

Market Yourself to Win!

Market Yourself, Starting Now! Have you ever considered how you market yourself? In business, you are your own product. You have capabilities and benefits to offer clients and employers, just as your organization has products and services for external customers. Market yourself for the win, and create a career path for success. Does the thought […]

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Networking

3 Top Tips: Maximize Your Networking ROI

    Be a Networking Power Player Are you maximizing your networking ROI? Are you getting the best return on investment for the time, effort and money spent in making contacts? Consider the following tips.   Ask, listen, and then talk. Networking is building connections. Look for commonalities you share with people you meet. You […]

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