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your perfect customer

Finding and Selling to Your Perfect Customer

How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you […]

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create a strategic plan

Create a Strategic Plan to “Wow!” Your Customers

There are many approaches you can take to create a strategic plan. You may elect to focus on your ultimate business goals, or past experience; or you can base your plan on a SWOT analysis of strengths, weaknesses, opportunities and threats. An alternative option is to focus on your customer. The core premise of this […]

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Firing a customer

Firing a Customer: Strategies and Options

Whether you’re corporate or entrepreneurial, firing a customer can create an emotional roller coaster. More than likely, the soon-to-be ex-customer has been a source of frustration, discord, anger and financial loss. You know everyone will breathe easier, but you can still dread the showdown. The problem customer might represent a major account, responsible for a […]

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