Archive | business strategy

creating new products and finding new ideas

Creating New Products and Finding New Ideas: 5 Quick Tips

What is the trick? How adept are you at creating new products and finding new ideas? Nothing is more dead than yesterday’s hot item. Customers are attracted to novelty. The blockbuster movie premiere, the newest restaurant on the block or the latest viral dance craze capture the media and lock in our attention. Technology, interests […]

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improve employee morale

How Not to Improve Employee Morale

It may be a rude awakening, or a creeping uneasiness, but at some point, you and other leaders in your organization may decide to make a concerted effort to improve employee morale. You may have been caught blindsided. You may have issued a survey with the expectation of stellar feedback, only to be caught in […]

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Firing a customer

Firing a Customer: Strategies and Options

Whether you’re corporate or entrepreneurial, firing a customer can create an emotional roller coaster. More than likely, the soon-to-be ex-customer has been a source of frustration, discord, anger and financial loss. You know everyone will breathe easier, but you can still dread the showdown. The problem customer might represent a major account, responsible for a […]

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Create "Wow!"

How to Create Marketing “Wow!”

Does your business create marketing “Wow!”? Are you constantly thinking about new ways to delight your customers? Do you have an edge? Competition in every field is fierce. Even if you dominate your market, there are always others ready to enter, offering something new and enticing to your steady customers. Your predictable, dependable product suddenly […]

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jumpstart strategic planning

5 Key Questions to Jumpstart Strategic Planning

The fourth quarter is here, fall is in the air, and in the business world, it’s time to jumpstart strategic planning for the new year. Do not permit yourself to be lulled into complacency. Yes, the weather is still balmy at times, and yes, the trees still hold some fall color. But year end is […]

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choose the right hire

The Right Hire – Criteria and Pitfalls

Who is the right hire for the job? That’s a question managers and recruiters face with every open position. Almost always there is a job description, and informal knowledge about the daily activities. And on the other hand, there are dozens if not hundreds of electronic applications. And on both sides, there is imperfect information. […]

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business expansion infinite possibilities

Business Expansion: Critical Questions for Success

When is the right time to implement a business expansion? When do you pull the trigger and invest in staff, or facilities, or other resources? How do you take the next step from where you are to where you want to be? Growth is wonderful. You’ve achieved success in serving your market and avoided major […]

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two friends have fun outdoor in nature and ride  on muntain bike

Three Tips to Win at Negotiation

You want to win at negotiation. Even for the moderately competitive, the reality of something on the line gets the adrenaline flowing. You want to “Go for the win.” But what does that mean, and how do you achieve it? Popular wisdom says, “Go for win-win.” But why? Doesn’t that really mean “Settle for the […]

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business strategies and mobile devices

Business Strategies from Pokemon Go!

  What business strategies can possibly be gained from Pokemon Go? Just because it’s the hottest craze to hit cyber-civilization, why should the established and sometimes dull business community look to this new fad for insights? First, Pokemon Go is successful – spectacularly so. And every business, except possibly for the partners in “The Producers,” […]

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