Author Archive | Ellen Huxtable

jumpstart business

Strategic Planning: Act Now and Jumpstart Business in 2019

If you expect to jumpstart business in the new year, you have the next three weeks, period, to plan and strategize. But it’s barely November, you’re thinking; there’s plenty of time for strategic planning. Right? Wrong. In 21 days we will be knee-deep in Thanksgiving festivities. Depending on your traditions, this may mean massive grocery […]

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business strategies

Business Insights From the World of Opera

Business insights can come from anywhere, so let’s take a look at what business can learn from the world of opera. I recently had the opportunity to  watch an opera master class conducted by Matthew Polenzani, a world-renowned tenor and thoroughly fascinating instructor and speaker. The students performing were advanced, with strong voices and significant […]

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build your business

Tell Your Stories, Build Your Business!

What are your stories, and how can you use them to build your business? We all have stories. You have your successes and the abysmal failures, your origin stories and funny anecdotes. Stories are the vehicles of emotion – joy, sorrow, anger, commitment and more. Emotion builds connection, connection builds relationships and relationships can build […]

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building sales

Six Tips for Building Relationships and Building Sales

Directly or indirectly, solid relationships are a driving force in building sales. As consumers, we ask our friends and neighbors for vendors they recommend, with whom they have had a successful relationship. Word-of-mouth advertising is huge.  Alternatively, we often gravitate to those vendors with whom we have had personal contact. The successful vendor might be […]

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your perfect customer

Finding and Selling to Your Perfect Customer

How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you […]

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create a strategic plan

Create a Strategic Plan to “Wow!” Your Customers

There are many approaches you can take to create a strategic plan. You may elect to focus on your ultimate business goals, or past experience; or you can base your plan on a SWOT analysis of strengths, weaknesses, opportunities and threats. An alternative option is to focus on your customer. The core premise of this […]

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strategic planning for 2019

Strategic Planning for 2019: 7 Questions for Laser Focused Results

It’s fall, which in the business world means it’s time to start strategic planning for 2019. Goodbye, summer; it’s time to rev the engines and charge ahead! Strategic planning is rather like the business equivalent of New Year’s resolutions. The best of intentions combine with a glorious vision, and we set out to conquer the […]

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Implementing a breakthrough idea

6 Tips for Implementing a Breakthrough Idea

Implementing a breakthrough idea can be the pinnacle of achievement, or the train wreck of the century. You’ve explored and analyzed, checked the marketplace and competition, pulled ideas from other industries and thought way out of the box. Or perhaps a bolt of lightning struck you with a transcendent “Wow!” moment during your morning shower. […]

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