Author Archive | Ellen Huxtable

Building a Business

Building Your Business – 5 Lessons from an Epic Saga

Building your business isn’t quite as dramatic as a televised medieval saga; there are no flying fire-breathing dragons or endless legions of soldiers, and no prophesies to be fulfilled by the last episode. All human endeavor has parallels, however,  and those of us interested in building a business can learn greatly from the success, conflicts […]

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The Peaceable Leader

Do you know a peaceable leader? What is a peaceable leader?  Think back to all the leaders you have known, in business and in other fields. Now think about those you would consider the best. What do they have in common? I have had the privilege of knowing, working with, and working for several exemplary […]

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jumpstart business

Strategic Planning: Act Now and Jumpstart Business in 2019

If you expect to jumpstart business in the new year, you have the next three weeks, period, to plan and strategize. But it’s barely November, you’re thinking; there’s plenty of time for strategic planning. Right? Wrong. In 21 days we will be knee-deep in Thanksgiving festivities. Depending on your traditions, this may mean massive grocery […]

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business strategies

Business Insights From the World of Opera

Business insights can come from anywhere, so let’s take a look at what business can learn from the world of opera. I recently had the opportunity to  watch an opera master class conducted by Matthew Polenzani, a world-renowned tenor and thoroughly fascinating instructor and speaker. The students performing were advanced, with strong voices and significant […]

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build your business

Tell Your Stories, Build Your Business!

What are your stories, and how can you use them to build your business? We all have stories. You have your successes and the abysmal failures, your origin stories and funny anecdotes. Stories are the vehicles of emotion – joy, sorrow, anger, commitment and more. Emotion builds connection, connection builds relationships and relationships can build […]

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building sales

Six Tips for Building Relationships and Building Sales

Directly or indirectly, solid relationships are a driving force in building sales. As consumers, we ask our friends and neighbors for vendors they recommend, with whom they have had a successful relationship. Word-of-mouth advertising is huge.  Alternatively, we often gravitate to those vendors with whom we have had personal contact. The successful vendor might be […]

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your perfect customer

Finding and Selling to Your Perfect Customer

How do you go about finding and selling to your perfect customer? Do you know who you’re looking for? And if you know who, do you know how to get their attention and transform them from a prospect to a delighted customer or client? Identifying your perfect customer: Who is your perfect customer? If you […]

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